sDC believes that every project has a VOICE – or consciousness. Where the word “project” relates to its reason for being, its VOICE encapsulates the qualities that make it enduring. While a “project” is driven by circumstantial characteristics, such as budget, size, program, type, etc., its VOICE expresses its value to the built environment and its community and occupants. The VOICE is what distinguishes it from all other projects. Our role is to hear those distinctions and manifest them into reality.