Sophisticatedly playful

The Quipu Group is a team of information technology professionals who provide software solutions to libraries and organizations supporting libraries. Studiotrope started working with Quipu in 2012, building on their existing brand with tradeshow and marketing collateral. In 2018, they contracted us to revamp their entire brand; we researched the namesake "quipu," an ancient Inca information recording device, to create a logo and brand that represented both the analog quipu and the digital database. A unique hallmark of the new brand is playful animal imagery, bringing a sense of warmth and contrast to what may have become a typical "techy" brand otherwise. Manifestations of the brand include postcards, tradeshow materials, and the Quipu website – we collaborated with Hudgins Creative for the website redesign.